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	<title>(Garimpo de Ideias)</title>
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		<title>(Garimpo de Ideias)</title>
		<link>http://garimpodeideias.wordpress.com</link>
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		<item>
		<title>O Garimpo mudou!</title>
		<link>http://garimpodeideias.wordpress.com/2009/12/02/o-garimpo-mudou/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/12/02/o-garimpo-mudou/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:09:52 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=751</guid>
		<description><![CDATA[Mudamos de endereço, pessoal! Agora estamos no www.garimpodeideias.com.br Obrigado!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=751&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Gorpo!</media:title>
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		<title>McDonalds verde</title>
		<link>http://garimpodeideias.wordpress.com/2009/12/01/mcdonalds-verde/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/12/01/mcdonalds-verde/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:43:08 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=744</guid>
		<description><![CDATA[A famosa cadeia de fastfood americana, alvo de inúmeras críticas, altera sua fachada e logo (com aquele vermelho característico) para ficar mais &#8220;verde&#8221;. Por enquanto as mudanças acontecem apenas na Europa, mais especificamente na Alemanha &#8211; mas logo estará na França e na Grã-Bretanha. Sinceramente acho q essas iniciativas ecológicas mal embasadas soam falsas e [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=744&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Dia mundial de combate a Aids</title>
		<link>http://garimpodeideias.wordpress.com/2009/12/01/dia-mundial-de-combate-a-aids/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/12/01/dia-mundial-de-combate-a-aids/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 13:25:44 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[red]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=737</guid>
		<description><![CDATA[A Red é uma marca mais q reconhecida. E que aposta na consistência e no design na luta contra a Aids. Muitas empresas reconhecidas emprestam os equities dela como apoio à causa. &#160; Hoje, 1 de dezembro, é o Dia Mundial de Combate a Aids. Faça um pequeno esforço para divulgar: use o hashtag #red [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=737&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/12/01/dia-mundial-de-combate-a-aids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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			<media:title type="html">red_drogba</media:title>
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		<item>
		<title>Embalagem de sabonete</title>
		<link>http://garimpodeideias.wordpress.com/2009/12/01/embalagem-de-sabonete/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/12/01/embalagem-de-sabonete/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 12:50:36 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=734</guid>
		<description><![CDATA[Achei interessante esse projeto da americana Laurie DeMartino Design. O produto é posicionado como puro, então como transmitir esse atributo na experiência com as pessoas (no caso a embalagem)? Acredito que eles chegaram a uma boa resposta. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=734&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<item>
		<title>Duas mudanças de marcas</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/30/duas-mudancas-de-marcas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/30/duas-mudancas-de-marcas/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 13:31:45 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lupo]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Spoleto]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=728</guid>
		<description><![CDATA[Duas empresas fizeram uma mudança silenciosa, mas interessante, de suas marcas. A rede de fast food Spoleto, famosa por suas massas customizadas, trouxe para o logo a característica frigideira q os chefs usam para preparar os pratos. Interessante. Foi uma evolução suave desenvolvida pela carioca Packaging Brands. A tradicional fabricante de meias Lupo trouxe para [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=728&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://www.brisamarshopping.com.br/_arquivo/loja/imagem/100.jpg" medium="image" />

		<media:content url="http://franchisestore.files.wordpress.com/2009/08/spoleto.png" medium="image" />

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			<media:title type="html">lupo</media:title>
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		<item>
		<title>Reciclagem de conceito</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/30/reciclagem-de-conceito/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/30/reciclagem-de-conceito/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 12:55:15 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brahma]]></category>
		<category><![CDATA[Propaganda]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=725</guid>
		<description><![CDATA[Olha só! A Brahma utiliza o mesmo conceito (&#8220;desce redondo&#8221;) da Skol no Brasil para divulgar sua cerveja no exterior. Tuitado pelo meu amigo Casemiro Moraes. Tagged: Brahma, Propaganda<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=725&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Tendências 2010</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/26/tendencias-2010/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/26/tendencias-2010/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 17:44:04 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tendências]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=723</guid>
		<description><![CDATA[20 tendências de consumo e comunicação para o próximo ano, feito pelo site Trend Hunter. Via Comunicadores. Tagged: Tendências<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=723&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Embalagens Chipotle</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/25/embalagens-chipotle/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/25/embalagens-chipotle/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:45:15 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=720</guid>
		<description><![CDATA[Muito bom esse trabalho para a rede americana de restaurantes Chipotle. O projeto da Sequence traz mensagens escritas a mão por clientes, funcionários e até nome de ingredientes. Interessante. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=720&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/25/embalagens-chipotle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/chipotle1.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/chipotle3.jpg" medium="image" />
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		<item>
		<title>Consistência</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/24/consistencia/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/24/consistencia/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:27:17 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=716</guid>
		<description><![CDATA[A Apple é benchmark (muito batido) em vários aspectos: marca, nome, posicionamento e também embalagem. Essa imagem mostra bem isso. O sucesso nunca é sem razão. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=716&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/apple.jpg" medium="image" />
	</item>
		<item>
		<title>Visanet agora é Cielo</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/23/visanet-agora-e-cielo/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/23/visanet-agora-e-cielo/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 16:33:13 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cielo]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=709</guid>
		<description><![CDATA[Um novo nome e uma nova marca. É assim q a (agora extinta) Visanet entra no mercado de operações de crédito. Antes reconhecida pela prestação de serviço para a bandeira Visa, agora posiciona-se para brigar no mercado com a portabilidade das operações. E é um posicionamento ousado: &#8220;o céu é o limite&#8221;. A mudança de [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=709&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/23/visanet-agora-e-cielo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://mercadoatualizado.files.wordpress.com/2009/11/peq_cielop.jpg?w=215&#038;h=118" medium="image" />
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		<item>
		<title>Nova marca AOL</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/23/nova-marca-aol/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/23/nova-marca-aol/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 16:04:49 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=701</guid>
		<description><![CDATA[A AOL (America On Line) lança a nova marca &#8211; a partir da separação com a Time-Warner. Feita pela Wolf Olins, a nova identidade é mais envolvente e próxima das pessoas. Interage com imagens em uma linguagem contemporânea. Esperamos q a estratégia do negócio tb siga essa flexibilidade e não sofra com os mesmos problemas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=701&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/23/nova-marca-aol/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://comunicadores.info/wp-content/uploads/2009/11/new_logo_aol_.jpg" medium="image" />

		<media:content url="http://comunicadores.info/wp-content/uploads/2009/11/aol_evolution_logo.jpg" medium="image" />
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		<title>Rótulos Luminosos</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/23/rotulos-luminosos/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/23/rotulos-luminosos/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:56:58 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Tecnologia]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=699</guid>
		<description><![CDATA[Uma dica do meu camarada (e companheiro de Twitter) Fernando Jardim. Uma nova forma de chamar atenção no PDV. Utilizando a mesma tecnologia já usada em camisetas para iluminar os rótulos. Muito curioso. Será q pega? Via Comunicadores. Tagged: Embalagem, Tecnologia<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=699&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/23/rotulos-luminosos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://comunicadores.info/wp-content/uploads/2009/11/ilumirot_.jpg" medium="image" />
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		<title>Telefónica agora é Movistar</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/18/telefonica-agora-e-movistar/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/18/telefonica-agora-e-movistar/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 16:22:27 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Movistar]]></category>
		<category><![CDATA[Telefónica]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=690</guid>
		<description><![CDATA[A empresa espanhola anunciou q adotará, a partir de 2010, o nome já utilizado em alguns países do mundo, Movistar. No Brasil, a mudança será somente a partir de 2011. Fora o alinhamento global da marca, acredito q com um nome mais abstrato será possível desfazer algumas percepções ruins, além da possibilidade de trabalhar novos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=690&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/18/telefonica-agora-e-movistar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://info.abril.com.br/aberto/infonews/fotos/Telefonica-20091016145018.gif" medium="image" />

		<media:content url="http://seidimobile.com.br/wp-content/uploads/2009/03/movistar-logo-sm.jpg" medium="image" />
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		<item>
		<title>O tal do teste cego</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/18/o-tal-do-teste-cego/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/18/o-tal-do-teste-cego/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 14:00:17 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Kaiser]]></category>
		<category><![CDATA[Teste Cego]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=684</guid>
		<description><![CDATA[Lá vamos nós mexer novamente em velharia. Teste cego já foi feito, usado, reutilizado, reciclado e nunca deu certo. Nunca. A Coca Cola sabe bem disso ao acreditar nesse tipo de amostragem para criar um fracasso chamado New Coke (sim, no teste cego deu Pepsi). E agora a Kaiser ressuscita essa fórmula. Antes de mais [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=684&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A volta da Mesbla</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/18/a-volta-da-mesbla/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/18/a-volta-da-mesbla/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 13:22:36 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Mesbla]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=680</guid>
		<description><![CDATA[Para muita gente esse nomegera um caldeirão de sensações. Para mim, por exemplo, é uma ligação direta com a infância, uma época ótima onde visitávamos periodicamente as imensas lojas com diversas novidades. A Mesbla sofreu, juridicamente e financeiramente, duros golpes desde seu fechamento, em 1999. Aparentemente, porém, parece q não respingaram na marca, q anuncia [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=680&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://2.bp.blogspot.com/_WDcFmg1JKos/SRuBUI7EdmI/AAAAAAAAAeM/ggIRlIKLRHU/s400/MESBLA+001.jpg" medium="image" />

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		<title>Sea World</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/18/sea-world/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/18/sea-world/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 12:50:32 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=677</guid>
		<description><![CDATA[Fantástico trabalho da FBDI® para a marca argentina Paula Cahen d’Anvers Niños. Conseguiu trazer referências do universo dos mares e da navegação de forma lúdica. Via Lovely Package. Tagged: Design<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=677&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Uma ajeitada no leão</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/16/uma-ajeitada-no-leao/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/16/uma-ajeitada-no-leao/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:44:04 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=673</guid>
		<description><![CDATA[Evolução na marca da Biblioteca Pública de New York. O característico leão ganhou formas mais modernas e uma tipografia mais limpa. Gostei muito. Ainda mais com a linguagem visual criada. Muito bom disponibilizarem os desenhos para acompanharmos a evolução dos estudos. Via Brand New.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=673&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Marca Esporte Clube</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/16/red-bull-brasil-fc/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/16/red-bull-brasil-fc/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:45:54 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Esporte]]></category>
		<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[PAEC]]></category>
		<category><![CDATA[Pão de Açúcar]]></category>
		<category><![CDATA[Red Bull]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=664</guid>
		<description><![CDATA[Consistente em seus patrocínios, a Red Bull mantém o Red Bull Brasil FC, time de futebol da cidade de Campinas (manda seus jogos no estádio Moisés Lucarelli), dirigido pelo experiente técnico Jair Picerni, que disputará a série B do Campeonato Paulista. Vale lembrar q a marca mantém, entre outros, três times de futebol &#8211; Red [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=664&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/16/red-bull-brasil-fc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.radio730.com.br/viniciustondolo/wp-content/uploads/2009/07/red-bull-brasil-escudo.jpg" medium="image" />

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		<title>Marca de ski resort reformulada</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/16/marca-de-ski-resort-reformulada/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/16/marca-de-ski-resort-reformulada/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:20:30 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=661</guid>
		<description><![CDATA[Não é uma marca q tenhamos, no Brasil, tanto contato. Mas vale pelo case. Agora o Killington tem cara de Resort de inverno. A comunicação ficou interessante tb. Via BrandNew. Tagged: Design<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=661&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/16/marca-de-ski-resort-reformulada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.underconsideration.com/brandnew/archives/killington_logo.gif" medium="image" />

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		<title>Social Media ROI: Socialnomics</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/13/social-media-roi-socialnomics/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/13/social-media-roi-socialnomics/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 17:25:52 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Socialnomics]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=658</guid>
		<description><![CDATA[Mais um vídeo do Socialnomics. Mais uma vez muito bom. Mais uma vez mostrando a importância da presença das marcas nas redes sociais. Tagged: Socialnomics<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=658&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/13/social-media-roi-socialnomics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Nova marca MRV</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/13/nova-marca-mrv/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/13/nova-marca-mrv/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 13:28:09 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[MRV]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=655</guid>
		<description><![CDATA[A MRV Engenharia, uma das empresas q mais crescem com a facilidade de acesso ao crédito no país, mudou sua marca. Sigo o pensamento da minha fonte, Marcelo Tomaz do blog Bla, poderia ter ido além, mas ficou aquém. E continuo concordando com ele, não é somente o volume ou o itálico q moderniza a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=655&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.bla-marcelotomaz.com.br/uploads/mrvnwlg.jpg" medium="image" />
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		<title>Como construir a marca de um chocolate?</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/12/como-construir-a-marca-de-um-chocolate-2/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/12/como-construir-a-marca-de-um-chocolate-2/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:51:18 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[projeto]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=650</guid>
		<description><![CDATA[Esse vídeo mostra basicamente como funciona, na prática, nosso dia a dia. E ainda apresenta um ótimo case. Indicação da amiga e designer Kiki Tohmé. Tagged: projeto<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=650&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/12/como-construir-a-marca-de-um-chocolate-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Eco+Techno Lacoste</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/12/ecotechno-lacoste/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/12/ecotechno-lacoste/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 16:16:53 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Lacoste]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=636</guid>
		<description><![CDATA[Projeto da britânica Mind Design com colaboração de Tom Dixon para a Lacoste. Um modelo de embalagem e camisa polo desenvolvida com foco em eco-sustentabilidade e outra em tecnologia. Via Adoráveis Embalagens. Rá! Tagged: Embalagem, Lacoste<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=636&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/polos.jpg" medium="image" />

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		<title>Outdoor on line</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/12/outdoor-on-line/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/12/outdoor-on-line/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 13:40:16 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Mídia]]></category>
		<category><![CDATA[Propaganda]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/2009/11/12/outdoor-on-line/</guid>
		<description><![CDATA[Mídia deve ser usada para construir a marca. E pode ajudar muito, como nessa ação do Toyota Prius, feita pela Saatchi&#38;Saatchi LA, onde as pessoas utilizam o celular para interagir com o painel. Envolvente e bacana.Via Lá Fora. more about &#8220;Outdoor on line&#8220;, posted with vodpod &#160; Tagged: Mídia, Propaganda<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=633&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Ao persistirem os sintomas… (por Felipe Senise)</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/12/ao-persistirem-os-sintomas%e2%80%a6-por-felipe-senise/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/12/ao-persistirem-os-sintomas%e2%80%a6-por-felipe-senise/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 13:12:05 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Estalo]]></category>
		<category><![CDATA[Pensamento]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=628</guid>
		<description><![CDATA[Post muito bom do blog Estalo, tuitei sobre isso no dia 3/nov (mesma data do post, aliás). Deleitem-se! &#8230;. No distante ano de 2007, escrevi um post falando sobre a aparente debilidade de marcas que se apoiam em fórmulas de sucesso e não conseguem sair mais delas, como naquele tempo era o caso da Kaiser, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=628&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://img17.imageshack.us/img17/4457/23991829.png" medium="image" />
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		<title>Nova marca Adria</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/12/nova-marca-adria/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/12/nova-marca-adria/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 12:46:02 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adria]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=624</guid>
		<description><![CDATA[A tradicional marca de massas e biscoitos trocou sua marca no começo do segundo semestre de 2009. A grande virtude dessa mudança sutil foi manter os equities já existentes, explorando a forma e o look &#38; feel para criar propriedade. Um ótimo trabalho da B+G Designers. &#160; &#160; Tagged: Adria, Design<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=624&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://garimpodeideias.files.wordpress.com/2009/11/imagem1.jpg?w=1024" medium="image">
			<media:title type="html">Imagem1</media:title>
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		<title>Lentes (e embalagem) cristalinas</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/11/lentes-e-embalagem-cristalinas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/11/lentes-e-embalagem-cristalinas/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 22:30:11 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=621</guid>
		<description><![CDATA[Projeto da britânica SabotagePKG. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=621&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

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		<title>Até a mortadela</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/11/ate-a-mortadela/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/11/ate-a-mortadela/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:47:27 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=618</guid>
		<description><![CDATA[Na contramão do mercado, a agência russa FIRMA cria essas embalagens para esse produto q parece uma mortadela. Pode ser salsicha, tb. Como é bom ver projetos q nadam contra a correnteza. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=618&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/11/ate-a-mortadela/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/dv1.jpg" medium="image" />

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		<title>Aniversário do Garimpo!</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/11/aniversario-do-garimpo/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/11/aniversario-do-garimpo/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 13:08:52 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1 ano]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=614</guid>
		<description><![CDATA[Pessoal, eu havia esquecido q o Garimpo de Idéias fez um ano dia 06/11 (escorpiano, como eu). Quem me lembrou foi a maior incentivadora e leitora do blog, minha querida e amada Maria Rita. Pouco tempo e algumas conquistas depois posso dizer q me surpreende cada dia mais o envolvimento e as visitas ao site [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=614&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/11/aniversario-do-garimpo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

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		<title>E a imagem da Uniban?</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/10/e-a-imagem-da-uniban/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/10/e-a-imagem-da-uniban/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 20:54:30 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>
		<category><![CDATA[Uniban]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=605</guid>
		<description><![CDATA[Bom, serei mais um a falar desse assunto. Tardiamente talvez. Quero deixar claro no início que não irei abordar os aspectos políticos e sociais dos atos, mesmo sabendo q estão estritamente ligados à construção da marca. Muitos profissionais dessas áreas já exploraram o assunto com competência. Eu vou opinar sobre desenrolar dos fatos a partir [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=605&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/10/e-a-imagem-da-uniban/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Águas positivas</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/10/aguas-positivas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/10/aguas-positivas/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 13:10:42 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[A Bottle Of]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=602</guid>
		<description><![CDATA[A Bottle Of é uma marca australiana de água mineral que surgiu com a proposta de trazer mensagens positivas em sua garrafa. Achei bacana. E relaxante. Via Marketing na Cozinha. Tagged: A Bottle Of, Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=602&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/10/aguas-positivas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<title>Embalagem de cerveja</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/09/embalagem-de-cerveja/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/09/embalagem-de-cerveja/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:42:10 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=598</guid>
		<description><![CDATA[Mais uma embalagem de cerveja show de bola. Projeto da canadense Glasfurd &#38; Walker. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=598&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/09/embalagem-de-cerveja/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/chambar.jpg" medium="image" />
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		<title>Vodka ultraclean</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/06/vodka-ultraclean/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/06/vodka-ultraclean/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:32:10 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=595</guid>
		<description><![CDATA[Projeto de Samantha Ziino, da Austrália. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=595&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/06/vodka-ultraclean/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/vodka.jpg" medium="image" />
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		<title>Embalagens retrô Kibon premiadas</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/06/embalagens-retro-kibon-premiadas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/06/embalagens-retro-kibon-premiadas/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:11:56 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BDW09]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=590</guid>
		<description><![CDATA[Havia blogado há quase 1 mês sobre o projeto das embalagens retrô lançadas pela Kibon e qual não é minha surpresa qndo vejo-o (mais especificamente a embalagem do Chicabon) sendo premiado no Brazil Design Awards. Um prêmio mais q merecido. Ainda tive a oportunidade de conhecer os criadores das embalagens, o pessoal da Design Absoluto. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=590&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/06/embalagens-retro-kibon-premiadas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://2.bp.blogspot.com/_0p0npD2Byms/StYpmvtDbII/AAAAAAAADtU/mf_NUVc_CL4/s400/kibon1.jpg" medium="image" />

		<media:content url="http://4.bp.blogspot.com/_0p0npD2Byms/StYpnKPjxUI/AAAAAAAADtc/7w7WXGEaj-8/s400/kibon2.jpg" medium="image" />

		<media:content url="http://1.bp.blogspot.com/_0p0npD2Byms/StYpnb-fhbI/AAAAAAAADtk/j1I4Uw6z9AE/s400/kibon3.jpg" medium="image" />
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		<title>Nova marca MSN</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/06/nova-marca-msn/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/06/nova-marca-msn/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 13:56:25 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=586</guid>
		<description><![CDATA[Sim, a marca da borboleta evoluiu. Particularmente gostei muito da solução na tipografia. É mais próxima e muito mais proprietária. A linguagem visual do site ficou mais amigável. Agora o símbolo (a borboleta) certamente será um tema polêmico. Eu acho uma boa alteração. Ficou mais autêntica. Ainda não descobri de qual empresa é o projeto. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=586&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/06/nova-marca-msn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.underconsideration.com/brandnew/archives/msn_logo.jpg" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/msn_web.jpg" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/msn_logo_detail.jpg" medium="image" />
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		<title>Revista produzida pela Bic</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/05/revista-produzida-pela-bic/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/05/revista-produzida-pela-bic/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 12:22:02 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=583</guid>
		<description><![CDATA[Uma edição da revista produzida inteiramente com caneta Bic. Bem legal, né? A TBWA Uruguai realizou essa ação para promover as famosas canetas juntamente com a revista jovem Freeway. Show de bola! Vale muito ver o vídeo. Isso sim é utilizar a propaganda para construir a marca. Via Update or Die.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=583&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/05/revista-produzida-pela-bic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Leite sofisticado</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/05/leite-sofisticado/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/05/leite-sofisticado/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 12:09:36 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=580</guid>
		<description><![CDATA[É perceptível nos posts q é muito fácil tangibilizar os atributos da marca em embalagens. Elas permitem um nível de sofisticação maior. Aqui temos mais um belo exemplo da linguagem aplicada como ferramenta no ponto de venda. Uma aposta no design simples da americana Capsule. Via Lovely Package, lógico. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=580&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/05/leite-sofisticado/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/schroeder1.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/schroeder2.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/schroeder3.jpg" medium="image" />
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		<title>A era da conveniência &#8211; Por Leonardo Lanzetta</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/04/a-era-da-conveniencia-por-leonardo-lanzetta/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/04/a-era-da-conveniencia-por-leonardo-lanzetta/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 18:24:44 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gestão]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=577</guid>
		<description><![CDATA[A escassez de tempo está transformando nosso comportamento de compra. E os pontos de venda estão mudando suas prioridades para adaptar-se. No mundo atual, é cada vez mais evidente que o bem mais precioso desta geração é o tempo. Por quê? A resposta é simples. Tudo aquilo que é escasso e necessário, automaticamente, torna-se supervalorizado. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=577&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/04/a-era-da-conveniencia-por-leonardo-lanzetta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Cerveja Divina</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/04/cerveja-divina/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/04/cerveja-divina/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:10:10 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=573</guid>
		<description><![CDATA[Embalagem desenvolvida pelo estudante de design australiano Jess McGeachin para cerveja belga feita por monges Westmalle Tripel. Um produto sem fins lucrativos, com toda sua renda doada para caridade. Perceba as nuances ligadas à igreja no projeto. Muito bom! Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=573&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/04/cerveja-divina/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/westmalle1.jpg" medium="image" />

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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/westmalle3.jpg" medium="image" />
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		<title>Commerzbank</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/04/commerzbank/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/04/commerzbank/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:21:39 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=566</guid>
		<description><![CDATA[A revitalização da marca do banco alemão Commerzbank, a partir da compra do Desdner Bank resultou em uma bela evolução. Acho q essas marcas não são tão relevantes aqui no país, mas vale o case. Vale ver o vídeo da nova marca, criada pela MetaDesign. Via Identity Works. Commerzbank Tagged: Design<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=566&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/04/commerzbank/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://garimpodeideias.files.wordpress.com/2009/11/antigas1.jpg?w=1024" medium="image">
			<media:title type="html">antigas</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/reviews/2009/Commerzbank_232.gif" medium="image" />
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		<title>Brazil Design Week &#8211; premiação Brazil Design Awards</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/04/brazil-design-week-premiacao-brazil-design-awards/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/04/brazil-design-week-premiacao-brazil-design-awards/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:54:48 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BDW09]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=561</guid>
		<description><![CDATA[Ontem ocorreu, na Club Disco, em São Paulo. Numa noite em q os expoentes do design brasileiro se reuniram para prestigiar os premiados do Brazil Design Awards. Antes de entrarmos diretamente na premiação, gostaria de ressaltar que, apesar do prazo apertadíssimo, o prêmio foi muito bem elaborado e ficou muito claro q a intenção de [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=561&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/04/brazil-design-week-premiacao-brazil-design-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>20 verdades (tuitáveis) sobre as revistas</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/03/20-verdades-tuitaveis-sobre-as-revistas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/03/20-verdades-tuitaveis-sobre-as-revistas/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:02:53 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Mídia]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=559</guid>
		<description><![CDATA[Via HSM. Tagged: Mídia<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=559&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/03/20-verdades-tuitaveis-sobre-as-revistas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<title>NYC Spaghetti</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/03/nyc-spaghetti/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/03/nyc-spaghetti/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:12:09 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Espaguete]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=555</guid>
		<description><![CDATA[Show de bola essa embalagem de espaguete (é assim mesmo q escreve? rá!) que recria o Empire State, símbolo da cidade de New York. Dá até dó de jogar na panela. Projeto do estudante inglês Alex Creamer. Simplesmente fantástico. Via Marketing na Cozinha. Tagged: Embalagem, Espaguete<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=555&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3503/4069834583_0742252ffb.jpg" medium="image" />

		<media:content url="http://farm4.static.flickr.com/3515/4069834543_22b5e3ef46.jpg" medium="image" />

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		<title>Trópicos absolutos</title>
		<link>http://garimpodeideias.wordpress.com/2009/11/03/tropicos-absolutos/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/11/03/tropicos-absolutos/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:07:06 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=553</guid>
		<description><![CDATA[Via Lovely Package. Tagged: Absolut, Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=553&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/11/03/tropicos-absolutos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/11/absolut_tropics1.jpg" medium="image" />
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		<title>ANBID + ANDIMA = Anbima</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/30/548/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/30/548/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:18:47 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[Nome]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=548</guid>
		<description><![CDATA[Nova marca criada pela Cauduro Associados. Mudaram os nomes ANBID (Associação Nacional dos Bancos de Investimento) e ANDIMA (Associação Nacional do Mercado de Capitais) para Anbima, que sai da caixinha das siglas para adotar um nome simples e abstrato. Eu gostei bastante da linguagem visual aplicada. Via Identity Works. Tagged: Identidade, Nome<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=548&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/30/548/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://www.identityworks.com/reviews/2009/ANBIMA_150.gif" medium="image" />

		<media:content url="http://www.identityworks.com/reviews/2009/Anbima_before_220.gif" medium="image" />

		<media:content url="http://www.identityworks.com/reviews/2009/idcard_400.gif" medium="image" />
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		<title>Propaganda mais q fiel</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/30/propaganda-mais-q-fiel/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/30/propaganda-mais-q-fiel/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 17:12:23 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Propaganda]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=544</guid>
		<description><![CDATA[Pode parecer tosco. Mas é sincero. Um valor importante para todas as marcas e claramente transmitido nesses comerciais da Grã Filé. Além da preocupação com a excelência do produto. Vejam todos, é rapidinho e vale a pena. &#8220;E desculpe qualquer coisa&#8221;. Via Bla. Tagged: Propaganda<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=544&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/30/propaganda-mais-q-fiel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Meias q gostaríamos de ganhar</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/30/meias-q-gostariamos-de-ganhar/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/30/meias-q-gostariamos-de-ganhar/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 12:47:30 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=541</guid>
		<description><![CDATA[Meias são presentes sempre polêmicos. Mas com essa embalagem eu gostaria de ganhar, sim. Projeto da americana Elephant In The Room. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=541&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/30/meias-q-gostariamos-de-ganhar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/3blind.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/3blind2.jpg" medium="image" />
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		<title>Circulação jornais EUA</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/29/circulacao-jornais-eua/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/29/circulacao-jornais-eua/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:40:48 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jornais]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=534</guid>
		<description><![CDATA[Isso me faz lembrar de uma frase q vi (e ouvi) pela primeira vez na aula do professor (e agora colega de trabalho) Danilo Cid: &#8220;Conte-me e eu esquecerei. Mostre-me e eu apenas me lembrarei. Envolva-me e eu compreenderei.&#8221; (Confúcio) Via Update or Die. Tagged: Jornais<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=534&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/29/circulacao-jornais-eua/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://updateordie.com/files/2009/10/jornal1.jpg" medium="image" />

		<media:content url="http://updateordie.com/files/2009/10/jornal2.jpg" medium="image" />
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		<title>Simples e biodegradável, embalagem para carne orgânica.</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/29/simples-e-biodegradavel-para-carne-organica/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/29/simples-e-biodegradavel-para-carne-organica/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 14:04:18 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=530</guid>
		<description><![CDATA[Projetado pelo inglês Chris Chapma. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=530&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/29/simples-e-biodegradavel-para-carne-organica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/meaty2.jpg" medium="image" />
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		<title>Identidade para empresa de advocacia</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/28/identidade-para-empresa-de-advocacia/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/28/identidade-para-empresa-de-advocacia/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 11:13:24 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Saffron]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=521</guid>
		<description><![CDATA[A mais inspiradora consultoria de branding traz mais um case instigante, agora para uma empresa de advocacia: a dinamarquesa (e com nome indizível) Gorrissen Federspiel Kierkegaard. A primeira ação foi diminuir o nome para Gorrissen Federspiel, para facilitar a compreensão dos dinamarqueses (!). Com uma linguagem visual bem proprietária e o tom de voz bem [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=521&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/28/identidade-para-empresa-de-advocacia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://saffron-consultants.com/wp-content/uploads/1_GF_logos.jpg" medium="image" />

		<media:content url="http://saffron-consultants.com/wp-content/uploads/3_GF_Bks_Banner.jpg" medium="image" />

		<media:content url="http://saffron-consultants.com/wp-content/uploads/8_GF_guidelines.jpg" medium="image" />

		<media:content url="http://saffron-consultants.com/wp-content/uploads/6_GF_merchandise.jpg" medium="image" />
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		<title>Continuando nos nipônicos</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/23/continuando-nos-niponicos/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/23/continuando-nos-niponicos/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 19:07:24 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Sushi]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=516</guid>
		<description><![CDATA[Com essa embalagem, qq um pediria a quentinha para levar pra casa. Fantástico e português: MPFXDESIGN Via Lovely Package. Tagged: Embalagem, Sushi<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=516&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/23/continuando-nos-niponicos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/shis.jpg" medium="image" />
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		<title>Embalagem de leite</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/23/embalagem-de-leite/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/23/embalagem-de-leite/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:58:13 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=513</guid>
		<description><![CDATA[Show de bola. Feito pela japonesa Rise Design Office. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=513&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/fm.jpg" medium="image" />
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		<title>Fale com a mão</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/23/fale-com-a-mao/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/23/fale-com-a-mao/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:56:52 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=510</guid>
		<description><![CDATA[Nova identidade da Telkon Indonesia. Melhor, sem dúvida. Via Brand New. Tagged: Identidade<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=510&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://www.underconsideration.com/brandnew/archives/telkom_indonesia_logo.gif" medium="image" />
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		<title>E o equity da marca?</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/23/como-destruir-um-equity-da-marca/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/23/como-destruir-um-equity-da-marca/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 12:43:14 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Equities]]></category>
		<category><![CDATA[Parintins]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=503</guid>
		<description><![CDATA[Não é possível a Coca Cola insistir no mesmo erro de antes. Primeiro ponto, Coca Cola azul é Pepsi (assim como Pepsi vermelha é Coca Cola). Para patrocinar o tradicional Festival de Parintins, a marca americana de refrigerantes, a mais valiosa do mundo, líder do segmento e reconhecida em todo mundo pela silhueta de sua [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=503&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.designcomlimao.com/blog/wp-content/uploads/2009/05/coca_cola_parintins_2009_2.jpg" medium="image" />

		<media:content url="http://3.bp.blogspot.com/_IiOchevrhuk/StsvQifnzLI/AAAAAAAAFuw/ljQBvIhryBI/s400/latazuld.jpg" medium="image" />

		<media:content url="http://www.lafora.com.br/conmark/14_02_08/parintins.jpg" medium="image" />
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		<title>Marca do coração, literalmente</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/22/marca-do-coracao-literalmente/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/22/marca-do-coracao-literalmente/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 21:25:50 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=499</guid>
		<description><![CDATA[Um bom exemplo desse segmento q nem sempre preocupa-se em cuidar de sua identidade corporativa. Achei bacana a simplicidade da mensagem na marca. Quando vi a conceituação, ficou meio nojenta. Apesar disso, funciona muito bem como linguagem visual. Um bom case para inspirar médicos, clínicas especializadas, hospitais e até planos de saúde (uma pena q, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=499&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/22/marca-do-coracao-literalmente/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/reviews/2009/Heart_old_200.gif" medium="image">
			<media:title type="html">Antiga</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/reviews/2009/heart_logo_200.gif" medium="image">
			<media:title type="html">Nova</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/reviews/2009/Heart_flow_100.gif" medium="image">
			<media:title type="html">Conceituação: fluxo sanguíneo</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/reviews/2009/heart_print_420.gif" medium="image" />
	</item>
		<item>
		<title>Pfizer adota a pílula?</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/22/pfizer-adota-a-pilula/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/22/pfizer-adota-a-pilula/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 21:14:38 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[Pfizer]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=494</guid>
		<description><![CDATA[Feita pela Siegel+Gale, a Pfizer fez uma pequena evolução em sua marca. Além de um azul mais contemporâneo, a forma sugere um efeito 3D. Seria a adoção de sua famosa pílula azul na marca? Tagged: Identidade, Pfizer<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=494&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/22/pfizer-adota-a-pilula/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.identityworks.com/also_noted/pfizer.gif" medium="image" />

		<media:content url="http://www.identityworks.com/also_noted/pfizer_rgb_120.jpg" medium="image">
			<media:title type="html">Nova</media:title>
		</media:content>
	</item>
		<item>
		<title>Uma bela evolução</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/22/uma-bela-evolucao/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/22/uma-bela-evolucao/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 21:08:23 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[NZ Telecom]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=492</guid>
		<description><![CDATA[Mudança na identidade da New Zeland Telecom. Muito mais simpática e próxima das pessoas, a identidade foi criada pela Designworks. Mesmo com os tão criticados efeitos (brilho, gradiente, glow, ou como quiser chamar), é uma evolução significativa. Via Brand New. Tagged: Identidade, NZ Telecom<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=492&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/22/uma-bela-evolucao/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.underconsideration.com/brandnew/archives/telecom_logo.gif" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/telecom_night_lights_02.jpg" medium="image" />
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		<item>
		<title>AM &#8211; PM</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/22/am-pm/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/22/am-pm/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 20:45:53 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=489</guid>
		<description><![CDATA[Não, não é a nova identidade visual das lojas de conveniência. É uma marca americana de bebidas saudáveis (terrível a tradução de health drink). Embalagem e conceito do nome magníficos! Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=489&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/22/am-pm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/am_pm1.jpg" medium="image" />
	</item>
		<item>
		<title>Symbian: Open-source technology with heart</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/22/symbian-open-source-technology-with-heart/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/22/symbian-open-source-technology-with-heart/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 11:45:56 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[Landor]]></category>
		<category><![CDATA[Symbian]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=485</guid>
		<description><![CDATA[Nova identidade do Symbian, feita pela Landor. Vale assistir o vídeo. Eu, adepto do iPhone, quase troquei de celular imediatamente. Show de bola. Tagged: Identidade, Landor, Symbian<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=485&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/22/symbian-open-source-technology-with-heart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.landor.com/one/lib/images/cases/cases2007a/6374-main.675w.jpg" medium="image" />
	</item>
		<item>
		<title>Embalagem de chá</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/21/embalagem-de-cha/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/21/embalagem-de-cha/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:18:16 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=482</guid>
		<description><![CDATA[Sensacional essa embalagem de chá remetendo à origem asiática da bebida. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=482&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/21/embalagem-de-cha/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/teap.jpg" medium="image" />
	</item>
		<item>
		<title>Barcelona abre a primeira loja de produtos grátis</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/19/barcelona-abre-a-primeira-loja-de-produtos-gratis/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/19/barcelona-abre-a-primeira-loja-de-produtos-gratis/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:26:18 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Esloúltimo]]></category>
		<category><![CDATA[PDV]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=480</guid>
		<description><![CDATA[Esloúltimo é uma loja de produtos gratuitos (5 euros para consumir durante 6 meses). Uma grande oportunidade para testar o comportamento de novos produtos diretamente com o consumidor final, dentro de um contexto (quase) real. Via UOL Notícias. more about &#8220;Barcelona abre a primeira loja de pro&#8230;&#8220;, posted with vodpod Tagged: Esloúltimo, PDV<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=480&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/19/barcelona-abre-a-primeira-loja-de-produtos-gratis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>
	</item>
		<item>
		<title>Absolutamente nua, pela primeira vez</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/19/absolutamente-nua-pela-primeira-vez/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/19/absolutamente-nua-pela-primeira-vez/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 14:24:47 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=477</guid>
		<description><![CDATA[Absolut Naked. Via Lovely Package. Tagged: Absolut, Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=477&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/19/absolutamente-nua-pela-primeira-vez/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/absolut1.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/absolut2.jpg" medium="image" />
	</item>
		<item>
		<title>50 anos de inovação em design</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/19/50-anos-de-inovacao-em-design/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/19/50-anos-de-inovacao-em-design/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:00:38 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design Council]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=474</guid>
		<description><![CDATA[Via Design Council. Tagged: Design Council<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=474&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/19/50-anos-de-inovacao-em-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>
	</item>
		<item>
		<title>colo[r]evolution</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/16/colorevolution/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/16/colorevolution/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 21:54:06 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[À La Carte]]></category>
		<category><![CDATA[colo[r]evolution]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=470</guid>
		<description><![CDATA[Case show de bola criado pela À La Carte, do meu amigo e figuraça Danilo Mandari. Eles fizeram todo projeto da marca, abrangendo Naming, Linguagem, Arquitetura, Posicionamento e Identidade, além de diretrizes para Experiência. Vale lembrar q o produto é o primeiro corante a frio do mercado brasileiro. Muito bom! Tagged: À La Carte, colo[r]evolution, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=470&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/16/colorevolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.designalacarte.com.br/wp-content/uploads/2009/08/packshot_colorevolution.jpg" medium="image" />

		<media:content url="http://www.designalacarte.com.br/wp-content/uploads/2009/08/naming_colorevolution.jpg" medium="image" />

		<media:content url="http://www.designalacarte.com.br/wp-content/uploads/2009/08/van_color.jpg" medium="image" />

		<media:content url="http://www.designalacarte.com.br/wp-content/uploads/2009/08/revista_aberta_03.jpg" medium="image" />
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		<title>Comentário ao post &#8220;Copa e Olimpíadas: Qual a imagem que o Brasil quer deixar?&#8221;</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/16/comentario-ao-post-copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/16/comentario-ao-post-copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:21:06 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=467</guid>
		<description><![CDATA[De: Rafa Campoy Enviada em: quarta-feira, 14 de outubro de 2009 11:22 Para: Henrique Gomes Assunto: comentário Prioridade: Alta Comentário ao post &#8220;Copa e Olimpíadas: Qual a imagem que o Brasil quer deixar?&#8221; A gente que trabalha com marca sabe (ou deveria saber) que uma marca se constrói de dentro pra fora. É por aí que [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=467&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/16/comentario-ao-post-copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>
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		<item>
		<title>Nova operadora de celular indiana</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/16/nova-operadora-de-celular-indiana/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/16/nova-operadora-de-celular-indiana/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:57:36 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Docomo]]></category>
		<category><![CDATA[Identidade]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=464</guid>
		<description><![CDATA[Case interessante da identidade corporativa dessa operadora de celular na Índia, ligada ao grupo Tata (é, aquele dos carrinhos). Projeto da Wolff Olins com uma linguagem visual bem interessante. Via Brand New. Tagged: Design, Docomo, Identidade<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=464&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/16/nova-operadora-de-celular-indiana/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.underconsideration.com/brandnew/archives/tata_docomo_logo.gif" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/tata_docomo_configs.gif" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/tata_docomo_sim_cards.gif" medium="image" />

		<media:content url="http://www.underconsideration.com/brandnew/archives/tata_docomo_ad.jpg" medium="image" />
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		<title>Quando a propaganda joga contra a marca</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/15/quando-a-propaganda-joga-contra-a-marca/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/15/quando-a-propaganda-joga-contra-a-marca/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:37:17 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Itaú]]></category>
		<category><![CDATA[Propaganda]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=460</guid>
		<description><![CDATA[Um exemplo de como a comunicação pode atrapalhar a construção da marca. Depois dizem q os gestores de marca pegam no pé. Via CCSP. Um bom exemplo de como construir a partir dos equities. Tagged: Itaú, Propaganda<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=460&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/15/quando-a-propaganda-joga-contra-a-marca/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>

		<media:content url="http://www.ccsp.com.br/ultimas/_img/full/17721.jpg" medium="image" />

		<media:content url="http://umpoucosobrecor.files.wordpress.com/2007/10/itau.jpg" medium="image" />
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		<item>
		<title>Social Media Revolution</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/15/social-media-revolution/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/15/social-media-revolution/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 13:13:06 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Redes Sociais]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=455</guid>
		<description><![CDATA[Show de bola esse vídeo. Sua marca está pronta para essa revolução? Socialnomics Tagged: Redes Sociais<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=455&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/15/social-media-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
		</media:content>
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		<title>Eco 7</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/14/eco-7/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/14/eco-7/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 21:54:24 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Eco7]]></category>
		<category><![CDATA[Produtos]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=451</guid>
		<description><![CDATA[Momento design de produto, muitas vezes esquecido nesse blog (falha minha, sorry). Muito bom esse protótipo de bicicleta, compacta e desmontável. Projeto do mexicano Victor Alemano. Via Bola Sociology Design. Tagged: Eco7, Produtos<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=451&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/14/eco-7/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gorpo!</media:title>
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		<media:content url="http://blog.bola.info/wp-content/uploads/2009/10/991641251407406.jpg" medium="image" />

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		<title>Marcas pedem socorro &#8211; por Bruno Mello</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/14/marcas-pedem-socorro-por-bruno-mello/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/14/marcas-pedem-socorro-por-bruno-mello/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 21:41:06 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>
		<category><![CDATA[Bruno Mello]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=449</guid>
		<description><![CDATA[Por Bruno Mello, do Mundo do Marketing Um dos traços mais marcantes de uma marca é a comunicação dela. Os comerciais de TV, um anúncio numa revista, na internet e um outdoor continuam sendo grandes responsáveis por formar a identidade de uma marca no Brasil para a grande massa. A comunicação é a face mais [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=449&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/14/marcas-pedem-socorro-por-bruno-mello/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Copa e Olimpíadas: Qual a imagem que o Brasil quer deixar?</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/14/copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/14/copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 13:14:54 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Experiência]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=444</guid>
		<description><![CDATA[Nosso país nunca esteve na pauta global como nos últimos anos, meses e dias. Além de não ter sentido de forma intensa os efeitos da crise que assolou o mundo, tornou-se sede da Copa do Mundo de Futebol em 2014 e, mais recentemente, sede das Olimpíadas de 2016. Acredito que jamais os terráqueos ouviram falar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=444&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/14/copa-e-olimpiadas-qual-a-imagem-que-o-brasil-quer-deixar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Nike &amp; Barça</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/13/nike-barca/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/13/nike-barca/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 22:24:28 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Barcelona]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=440</guid>
		<description><![CDATA[Mais aqui no Behance. Tagged: Barcelona, Design, Nike<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=440&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/13/nike-barca/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://behance.vo.llnwd.net/profiles/84026/projects/315287/840261254159163.png" medium="image" />

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		<title>Brazil Design Week 09</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/13/brazil-design-week-09/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/13/brazil-design-week-09/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 19:41:11 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BDW09]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=437</guid>
		<description><![CDATA[Vem aí o BDW09. De 03 a 06 de novembro, na Fecomércio em SP. Esse ano com o Brazil Design Awards, festival que é pré seleção para os internacionais Cannes e IF. Mais aqui. Tagged: BDW09<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=437&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/13/brazil-design-week-09/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.32bits.com.br/wp-content/uploads/2008/09/design_week.jpg" medium="image" />
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		<title>Marca EPTV</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/13/marca-eptv/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/13/marca-eptv/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:22:52 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[EPTV]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=433</guid>
		<description><![CDATA[Essa mudança passou em branco aqui. Vamos reparar a gafe com a publicação tardia. A marca dessa famosa emissora regional da Rede Globo passou por leves alterações: Não sou fã dessa &#8220;Hans Donnerização&#8221; q a Globo emprega em suas marcas &#8211; seja afiliadas, seja na programação. Se pensarmos no padrão dos equities, as Emissoras Pioneiras [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=433&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/13/marca-eptv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://colunasocialnannonascimento.files.wordpress.com/2009/04/eptv.jpg" medium="image" />

		<media:content url="http://eptv.globo.com/dbimagens/20090921084029.jpg" medium="image" />
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		<title>O Novo Consumidor é, na verdade, Usuário da Marca &#8211; por Daniel Domeneghetti</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/09/o-novo-consumidor-e-na-verdade-usuario-da-marca-por-daniel-domeneghetti/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/09/o-novo-consumidor-e-na-verdade-usuario-da-marca-por-daniel-domeneghetti/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:42:33 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[HSM]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=430</guid>
		<description><![CDATA[Post muito bom escrito por Daniel Domeneghetti no blog da HSM. Vale tanto a pena q replico aqui. &#8212; Os gestores de Marketing, de Produtos, de Marcas, de Comunicação, de Clientes, de Relacionamento, de Internet e até de TI, por força da concorrência e por força do cliente/consumidor, serão obrigados a lidar com os conceitos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=430&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/09/o-novo-consumidor-e-na-verdade-usuario-da-marca-por-daniel-domeneghetti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Nova marca Cadillac</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/09/nova-marca-cadillac/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/09/nova-marca-cadillac/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:57:50 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=424</guid>
		<description><![CDATA[A marca de carros de luxo Cadillac altera sua marca. Uma mudança um tanto quanto sutil. Porém com ar mais contemporâneo. Minha percepção é que ela &#8220;respira&#8221; mais. Via BrandNew. Tagged: Cadillac, Marca<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=424&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/09/nova-marca-cadillac/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.underconsideration.com/brandnew/archives/cadillac_logo.jpg" medium="image" />

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		<title>Café de Nerd</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/09/cafe-de-nerd/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/09/cafe-de-nerd/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 15:04:51 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Café]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[Nerd]]></category>
		<category><![CDATA[Personalidade]]></category>
		<category><![CDATA[Posicionamento]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=420</guid>
		<description><![CDATA[Via Lovely Package. Tagged: Café, Embalagem, Identidade, Nerd, Personalidade, Posicionamento<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=420&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/09/cafe-de-nerd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/brewnerds31.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/brewnerds1.jpg" medium="image" />

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		<title>Oloves: a azeitona q eu compraria</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/09/oloves-a-azeitona-q-eu-compraria/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/09/oloves-a-azeitona-q-eu-compraria/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 15:00:24 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Identidade]]></category>
		<category><![CDATA[Personalidade]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=417</guid>
		<description><![CDATA[Sensacional esse produto inglês. Simples azeitonas de nome Olove (trocadilho com azeitona em inglês, Olive, e a palavra amor, Love). Embalagens e identidade visual alinhadas. Realmente envolvente. Mostra q, independente do segmento do cliente, qualidade é sempre indispensável. Via Lovely Package. Tagged: Embalagem, Identidade, Personalidade<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=417&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/09/oloves-a-azeitona-q-eu-compraria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/oloves1.jpg" medium="image" />
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		<title>Comparativo entre marcas</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/08/comparativo-entre-marcas/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/08/comparativo-entre-marcas/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:45:03 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marcas]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=413</guid>
		<description><![CDATA[Encontrei esse comparativo na internet por acaso. Achei legal e replico aqui. Via Ex Vertebrum. Tagged: Marcas<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=413&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/08/comparativo-entre-marcas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://exvertebrum.files.wordpress.com/2008/01/logotipos.jpg" medium="image" />
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		<title>Embalagens retrô Kibon</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/08/embalagens-retro-kibon/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/08/embalagens-retro-kibon/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:40:18 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Kibon]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=411</guid>
		<description><![CDATA[A Kibon, marca da Unilever, lançou seus sorvetes clássicos (Chicabon, Eskibon, Tablito e Brigadeiro) em embalagens retrô. Como me deparei com  as embalagens no ponto de venda, não consegui mais informações sobre esse trabalho. Qualquer novidade que surgir, atualizarei o post. Tagged: Embalagem, Kibon<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=411&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/08/embalagens-retro-kibon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://2.bp.blogspot.com/_uZxvuRdQg9w/Sso95_kKpfI/AAAAAAAABeQ/tqvycnhw5tE/s400/Unknown.jpeg" medium="image" />
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		<title>Moving World</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/08/moving-world/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/08/moving-world/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:10:02 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Moving Brand]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/2009/10/08/moving-world/</guid>
		<description><![CDATA[more about &#34;Moving World&#34;, posted with vodpod Tagged: Moving Brand<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=409&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/08/moving-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Moving Brands Living Identity</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/08/moving-brands-living-identity-2/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/08/moving-brands-living-identity-2/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:57:54 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Moving Brands]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/2009/10/08/moving-brands-living-identity-2/</guid>
		<description><![CDATA[Mais uma ação show de bola da Moving Brands.Ainda não tentei, mas tentarei. Tagged: Moving Brands<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=404&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Chicken Pecker</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/07/chicken-pecker/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/07/chicken-pecker/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:59:59 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=397</guid>
		<description><![CDATA[Fast food (do Japão) com embalagem fantástica. Via Lovely Package. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=397&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/10/pecker1.jpg" medium="image" />
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		<title>As cervejas brasileiras</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/06/as-marcas-brasileiras-de-cerveja/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/06/as-marcas-brasileiras-de-cerveja/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 22:13:34 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cervejas]]></category>
		<category><![CDATA[Estratégia]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=391</guid>
		<description><![CDATA[É frequente ver as marcas de cervejas figurando entre as mais valiosas do nosso país. Sempre que me deparo com isso coço meus olhos para ter certeza que não estou sonhando. Se por qualquer motivo essas marcas cessarem os altos (altíssimos) investimentos em propaganda (principalmente na TV), teriam muita dificuldade de manter-se no mercado. Lembro [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=391&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/06/as-marcas-brasileiras-de-cerveja/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Fibria</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/05/fibria/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/05/fibria/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 18:56:47 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fibria]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=382</guid>
		<description><![CDATA[Falando em Interbrand (e em marca já lançada), lembrei da marca Fibria &#8211; criada a partir da fusão das marcas Aracruz e VCP. A fusão de empresas é uma tendência cada vez maior em nosso mercado q, em uma economia crescente e estável, concentra-se em grandes grupos. Gostei muito do nome. Apesar de saber q [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=382&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/05/fibria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">fibria</media:title>
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		<title>Marca Dia</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/05/marca-dia/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/05/marca-dia/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 18:47:05 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Dia]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=378</guid>
		<description><![CDATA[A rede espanhola DIA, administrada pelo Carrefour, reformulou sua marca recentemente. Um pouco atrasado, mas vale o post. Ganhou uma tipografia mais proprietária e mais destaque para o símbolo. Trabalho da Interbrand. Via Cidade dos Logos. Tagged: Design, Dia, Marca<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=378&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/05/marca-dia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.cidadedoslogos.com/news/wp-content/uploads/2009/03/dia-novo-logo.jpg" medium="image" />
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		<title>Nova marca Hertz</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/05/nova-marca-hertz/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/05/nova-marca-hertz/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 13:20:49 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=372</guid>
		<description><![CDATA[A famosa franquia de aluguel de automóveis alterou sua marca. Achei (muito) mais próxima. Sumiram os ângulos retos e a sombra (ou seria outline?) datada. Eu, q adoro tipografia, gostei muito da ligação entre as letras &#8220;rtz&#8221;. Agora como será q ficará o decodificador? &#8216;Car Rental&#8217; é gringo demais, já que vai mudar a marca. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=372&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/05/nova-marca-hertz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Embalagem amendoim</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/02/embalagem-amendoim/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/02/embalagem-amendoim/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 18:32:26 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=369</guid>
		<description><![CDATA[Mais uma idéia simples e brilhante. Via Update or Die. Tagged: Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=369&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/02/embalagem-amendoim/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.inewidea.com/wp-content/uploads/2009/09/2009091810.JPG" medium="image" />

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		<title>Avid</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/01/avid/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/01/avid/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:11:19 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Avid]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=359</guid>
		<description><![CDATA[Um case antigo (abril 2009) que eu gosto muito. A Avid é uma empresa reconhecida pelos seus equipamentos para edição audiovisual. Notem que a marca forma alguns símbolos usados nesse meio: volume para cima, para baixo, forward, play. Via Identityworks. Tagged: Avid, Design, Marca<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=359&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/01/avid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.identityworks.com/reviews/2009/Avid_old_113.gif" medium="image">
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		<title>Hilton Worldwide</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/01/hilton-worldwide/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/01/hilton-worldwide/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:43:13 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Hilton]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=355</guid>
		<description><![CDATA[O grupo que controla, entre outros negócios, a famosa cadeia de hotéis Hilton, mudou sua marca e seu decodificador tb. Antes a empresa com ranso familiar (até no nome), passa a sinalizar profissionalização ao ter como referência de seu nome a palavra &#8220;Worldwide&#8221;. Eu prefiro sem o efeito para dar volume. ATUALIZADO (02/10/09 às 12h20): [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=355&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.underconsideration.com/brandnew/archives/hilton_ww_old_hilton.jpg" medium="image" />
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		<title>Nickelodeon evolui.</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/01/nickelodeon-evolui/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/01/nickelodeon-evolui/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 17:46:29 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Nickelodeon]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=351</guid>
		<description><![CDATA[A Nickelodeon mudou sua marca. Uma boa mudança. Uma bela evolução. É perceptível que a marca antiga tinha muito mais apelo visual na tela (da TV). Como o canal, hoje, abrange muito além da tela, acho muito pertinente a alteração. A única coisa q eu ainda acho ruim é o nome, que poderia adotar o [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=351&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/01/nickelodeon-evolui/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://www.underconsideration.com/brandnew/archives/nick_nickelodeon_logo.gif" medium="image" />

		<media:content url="http://logobr.files.wordpress.com/2009/08/nick-old.png?w=450&#038;h=157" medium="image" />
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		<title>Embalagem conceitual Doritos</title>
		<link>http://garimpodeideias.wordpress.com/2009/10/01/embalagem-conceitual-doritos/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/10/01/embalagem-conceitual-doritos/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 17:34:59 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=348</guid>
		<description><![CDATA[Concept design fantástico criado por Petar Pavlov da Macedônia. No ponto de venda funciona muito bem. Via Lovely Package. Tagged: Design, Embalagem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=348&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/10/01/embalagem-conceitual-doritos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/09/doritos1.jpg" medium="image" />

		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/09/doritos3.jpg" medium="image" />
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		<title>Evian by Paul Smith</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/23/evian-by-paul-smith/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/23/evian-by-paul-smith/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:55:37 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Embalagem]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=341</guid>
		<description><![CDATA[A Evian, marca francesa de água mineral, dá continuidade à tendência de trazer designers de moda para criação de mais um modelo exclusivo de embalagem &#8211; magníficas, por sinal. Desta vez realizada pelo inglês Paul Smith. Essa tradição da Evian trazer nomes famosos da moda para confecção de modelos exclusivos de garrafas iniciou em 2008 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=341&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/09/23/evian-by-paul-smith/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://lovelypackage.com/wp-content/uploads/2009/09/paulsmith.jpg" medium="image" />

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			<media:title type="html">evian bottles</media:title>
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		<title>Sobre o post anterior</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/23/sobre-o-post-anterior/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/23/sobre-o-post-anterior/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 12:22:24 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=338</guid>
		<description><![CDATA[Recebi um email interessante, como sempre, do grande pensador e amigo (não necessariamente nessa ordem) Rafa Campoy, do blog Outra Janela, sobre o assunto. De: Rafa Campoy Enviada em: terça-feira, 22 de setembro de 2009 15:40 Para: Henrique Gomes Assunto: pra que apelar? Pra que apelar? Um comentário: Acredito que a decisão de quem faz [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=338&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/09/23/sobre-o-post-anterior/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Pra que apelar?</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/22/pra-que-apelar/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/22/pra-que-apelar/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 18:16:34 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marcas]]></category>
		<category><![CDATA[Qualidade]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=323</guid>
		<description><![CDATA[Quem foi que inventou que pessoas com menor poder aquisitivo são obrigadas a interagir apenas com produtos e/ou marcas de baixa qualidade? Ver que a propaganda (ainda!) utiliza isso como verdade é assustador. Não importa (acredito q nunca importou) quem terá contato com um produto (leia-se serviço tb), ele precisa ser bem projetado, com uma [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=323&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Artigo publicado na Gazeta de Ribeirão</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/21/artigo-publicado-na-gazeta-de-ribeirao/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/21/artigo-publicado-na-gazeta-de-ribeirao/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 15:04:44 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[artigo]]></category>
		<category><![CDATA[Gazeta de Ribeirão]]></category>
		<category><![CDATA[Publicação]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=316</guid>
		<description><![CDATA[É com imensa alegria que recebi a notícia que o artigo &#8220;O caso Piquet e a Renault&#8221; foi publicado na Gazeta de Ribeirão desse domingo. Isso me motiva ainda mais a garimpar e disponibilizar grandes idéias e minhas opiniões. Agradecimento ao meu grande brother Jean &#8220;Mirim&#8221; Rodrigues que encontrou, avisou, escaneou e enviou-me o artigo. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=316&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://garimpodeideias.wordpress.com/2009/09/21/artigo-publicado-na-gazeta-de-ribeirao/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://garimpodeideias.files.wordpress.com/2009/09/gazeta-de-ribeirao_20-09_pag-2.jpg?w=866" medium="image" />
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		<title>Arroz de pato</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/15/arroz-de-pato/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/15/arroz-de-pato/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:29:15 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arroz de Pato]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Marca]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=313</guid>
		<description><![CDATA[Não, não estamos falando de culinária. Falamos de um produto improvável: arroz de pato &#8211; não entendi direito se é alimentação para o animal ou para uso doméstico. Mas isso nem vem ao caso. Falamos de um produto q muitas vezes seria visto como sem necessidade de um esforço de marca ou comunicação. A empresa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=313&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Alteração na identidade do blog</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/15/alteracao-na-identidade-do-blog/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/15/alteracao-na-identidade-do-blog/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:06:07 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=310</guid>
		<description><![CDATA[A partir de hoje inicio a busca por uma personalidade que seja o reflexo do que  o Garimpo de Idéias realmente é. O primeiro passo será o ajuste da linguagem verbal. As palavras público, consumidores, clientes, serão substituídas pela palavra pessoa; os termos funcionário e empregado serão alteradas para colaborador. O objetivo é aproximar o [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=310&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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		<title>Uma marca não mantém um produto duvidoso</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/14/uma-marca-nao-mantem-um-produto-duvidoso-sozinha/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/14/uma-marca-nao-mantem-um-produto-duvidoso-sozinha/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:38:54 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Produto]]></category>
		<category><![CDATA[Reputação]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=298</guid>
		<description><![CDATA[Não sei se alguém tem dúvida disso. Uma marca pode ter um bom posicionamento, uma identidade corporativa inspiradora e relevante, uma comunicação que consegue entregar todos atributos, mas se não tiver um bom produto não adianta. As pessoas não querem saber de produtos ruins. Temos vários exemplos e o q me fez escrever sobre isso [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=298&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
		</media:content>

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		<title>Memorial 11 de Setembro</title>
		<link>http://garimpodeideias.wordpress.com/2009/09/14/memorial-11-de-setembro/</link>
		<comments>http://garimpodeideias.wordpress.com/2009/09/14/memorial-11-de-setembro/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 13:46:09 +0000</pubDate>
		<dc:creator>Henrique Gomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Memorial 11/09]]></category>

		<guid isPermaLink="false">http://garimpodeideias.wordpress.com/?p=295</guid>
		<description><![CDATA[O Memorial 11 de Setembro (National September 11 Memorial &#38; Museum at the World Trade Center) simplificou o nome e mudou a marca. Agora utiliza apenas a data (em formato americano), seguido do descritivo: 9/11 Memorial. Acredito que da forma que os New Yorkers já tinham-no apelidado. Trabalho da Landor NY. Via Brand New. Tagged: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=garimpodeideias.wordpress.com&amp;blog=5429336&amp;post=295&amp;subd=garimpodeideias&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gorpo!</media:title>
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